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About the Author

Ansh Malhotra

Ansh, the visionary founder behind Nexist, Up & Gro, and Socialite, has garnered multiple awards for transforming business landscapes globally. His expertise in app and website development, alongside innovative software and video content creation, has led businesses from adversity to market prominence. Known for his problem-solving prowess and commitment to excellence, Ansh has significantly impacted Australian businesses and beyond, establishing himself as a leading figure in entrepreneurship. His revolutionary approach has not only driven companies to achieve beyond their goals but also redefined industry standards.

Jan 16, 2024

A Critical Change for Australian Businesses: Planning Your Exit Strategy from Google’s Business Profiles Website Shutdown

Big news has just shaken the Australian business landscape, and it’s time to take action. Google’s announcement to shut down websites built with Business Profiles has left many local businesses in a digital limbo. This is a significant move that requires your immediate attention and calls for a swift but strategic response to maintain your online visibility and customer reach.

Navigating the Shutdown: Key Action Points

When Google pulls the plug, you can’t avoid the outage. Therefore, your first order of business is to understand the timeline and make the switch seamlessly. Here are the immediate steps to consider:

Understanding the Timeline

Know your deadlines. Google’s Business Profiles service for web creation will be disabled from June 1, 2022. On March 5, 2024, existing sites will no longer be accessible, which means any traffic or engagement through these pages will come to a grinding halt.

Selecting an Alternative Platform

Google has suggested a range of other website builders that you can use to replace your Business Profile site. However, what’s most important is to choose a platform that meets your business needs and is conducive to growth.

Planning Your Site Migration

This is where the rubber meets the road. Migrating your Business Profile data to a new website is crucial but can also be complex. Consider the following factors:

  • Review your existing site content and ensure everything you need to migrate is in order.
  • Understand the transfer process for your chosen new platform, including any limitations or requirements you need to meet.
  • Schedule your migration wisely, taking into account your business’s operational needs and peak times.

Transitioning Gracefully with Our Rescue Plan

For many businesses, the Google Business Profiles website was more than a digital business card; it was a central hub for their online presence. We recognise the urgency and the need for a cost-effective solution that doesn’t compromise functionality. That’s why we’ve developed a tailored rescue plan for local Australian businesses:

Assessing Your Web Design Needs

We understand that not all local businesses have the luxury of an in-house developer or an extensive budget for a website redesign. Our plan involves a needs assessment to determine what kind of website – and what set of functionalities – your business requires.

Unveiling the Specialised Platform

After extensive research and consultation, we’ve shortlisted a range of cost-effective and robust website-building platforms that cater specifically to the needs of Australian local businesses. These platforms offer seamless user experiences for both businesses and potential customers.

Guiding Your Migration

The migration process can be daunting, but with our guidance, it becomes manageable. We provide step-by-step support to transfer your website data, ensuring that your new site is up and running before the March 5th deadline.

Cultivating Your Digital Garden

Creating a new website is not the end; it’s a new beginning in your digital presence. With our plan, we help you understand how to maintain and update your website, and even integrate tools for online purchasing or bookings if your business model requires it.

Why Local Businesses Need to Act Now

The urgent need for this action can’t be overstated. Failure to act will result in a complete loss of your online presence through Google, potentially leading to a drastic drop in local visibility and consumer trust. Timing is critical, and as a local business, you don’t have a moment to spare.

The Impact of Delay

Every day you wait is another day that potential customers may be unable to find you online. This absence could lead to lost revenues and diminished customer loyalty which might be challenging to regain.

The Economic Imperative

In the current economic climate, a robust online presence is not just a convenience; it’s a critical pillar of business continuity and growth. Failing to adapt to this change could mean surrendering vital ground to competitors who make the transition more swiftly.

The Preservation of Your Audience

Your digital presence is an extension of your customer base. By acting now, you can safeguard the relationship you’ve built with your customers. Our plan ensures a smooth transition that keeps your audience engaged and informed.

Your Next Steps: Bringing Our Plan to Life

Make no mistake; this change is significant, but it’s not insurmountable. It’s an opportunity to review, refresh, and re-establish your digital strategy. Our rescue plan is designed to support you through every stage of this critical transition, ensuring that your business not only adapts but thrives in the online sphere.

In the coming months, we will be rolling out detailed resources, webinars, and one-on-one support to help you implement this plan. Your online future begins now – seize the opportunity, and make it your own.

Australian small businesses, it’s time to take control of your online destiny. The clock is ticking, and the future awaits – ready to engage with your customers in a way that’s both responsive and representative of your brand’s innovation.


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